“YouTube isn’t special because it’s a video library. It’s not even particularly special because anyone can upload to it, though that in its own right is pretty disruptive. YouTube is really special because it is a searchable video library where videos are immediately sharable to anyone in the world. YouTube exists because of people’s desire to find, share and comment (right now) on what they see.

YouTube is important because it is social.

To be effective, it really doesn’t matter so much if a PD curriculum is mostly delivered via video or via live presentations; it matters whether the learning experience is social.”

From Shelly Blake-Plock’s awesome opinion piece for EdSurge about getting teacher buy-in to Professional Development initiatives